Our mission is to create the very best professional products with a unique plant-based formula to provide salons with safe and formaldehyde-free hair treatments. Inspired by the incredible natural ingredients and people of Brazil, we’re committed to making a positive, lasting impact.

Diana Beauty & Creative is a European company, launched in 2015, creating healthier and greener products for salon use only. We're very motivated to provide luxurious products that deliver a shiny, smooth, healthy look and give long-lasting results, thus the manufacturing is in Brazil due to the highest quality of Brazilian ingredients.

We’re passionate about our customers and the environment, so we never use damaging and toxic ingredients e.i. sulfates, parabens, formaldehyde, carbocysteine, and other harmful chemicals. The products we create are designed to deliver results of combining the latest technology and our passion for healthy and beautiful hair.

100% recyclable
vegan and cruelty-free

We take design cues from the nature of Brazil and fashion to fit out products made from the freshest possible ingredients to your salon. 

Our work is dedicated to customers and we hope to provide close contact services so that all people who have worked with us benefit from their contact with our brand and have their lives enriched by it. 

We strive daily to get closer to the ideal vision that all Diana's people share. We will always want and demand more from our company so that our business practices match our own expectations, our staff and customer expectations, and the needs of the planet.

That's why it is our mission to reduce our impact and create a sustainable company. We always look to transport items from our suppliers to our warehouses with the smallest possible carbon footprint. We believe single-use plastic is a growing concern as it continues to pile up in the environment so we act to reduce the number of plastic waste by not offering sample sachets. It’s not just about single-use plastic... We’re constantly challenging ourselves to protect our planet so all our packaging is 100% recyclable.

Also, our products are packed with the safest chemical and plant-based ingredients. We never use drying, damaging and toxic substances so our products are formaldehyde-free, not tested on animals, and safe. We are constantly perfecting our formulas to make sure they are performed. Diana products are not only gorgeous to use but deliver incredible results for any hair type.